Digital marketing (also known as data-driven marketing) is the marketingof products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.[1]
Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing.[2] As digital platforms are increasingly incorporated into marketing plans and everyday life,[3] and as people use digital devices instead of visiting physical shops,[4][5] digital marketing campaigns are becoming more prevalent and efficient.
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